When we make money from the Forex we are looking for economic data which will influence the price of currencies. But when we are looking for good companies to invest in on the stock market we have been told to "Buy the blue chips." Blue chips" are the big,reliable companies, and obviously these are listed for the most part on the New York Stock Exchange.
The Dow Jones Average is composed of blue chips, and since there are only 30 listed, at the same time that the average has been going up, it might seem a simple matter to toss a coin to see which ones should be bought out of this list of 30.

But let us get down to specific cases: Standard Oil Company of New Jersey is one of the largest, best managed and generally soundest corporations in the United States. Its earnings per share in 1958 were $2.72, in 1959 $2.91 and in 1960 $3.18. From 1957 through 1960 its dividends have been $2.25 per share each year. From the middle of 1957 to the end of 1960 the price trend of this stock was down. It declined from almost 70 to a point below 40.
one of the elements to look at. It, of course, should not be overlooked because in the long run, earnings per share will determine the price of a stock. The only question is, "How long?" While you are holding a sound company's stock others may be moving up and you want to move up with them.
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